About Blackline
“Blackline” brand was created by Adel Comp. for black wooden slatted pencils. Black wooden slatted pencils used to very popular among young adults, but unfortunately product lost its popularity. For this reason we started to design and research in 2017. High quality, elegancy and low production cost were the keywords of our project. Especially, low production cost was the key word for achievable quality. Because we wanted to enter the market competitively.
Design/Components
I used the hexagon and circle in the product form. Hexagon reflects the traditionality of Adel and circle reflects the modernity of the Blackline brand. So I combined the two shapes for a new geometry. When I finished the design process, we started working about material and coloring process for molding. End of the day we finished the all design process for manufacturing.
Cushion Lead Mechanism
Sliding sleve and cushion lead mechanism for high level of break resistance and outstanding writing and doodling comfort.
Blackline Lead
It has a matte plastic grip and cap zone which prevents slipping and does not hurt delicate fingers.
Metallic Barrel
Full metal body providing ideal balance of weight, with non-slip metal knurled grip.
Mass Product
"Blackline Mechanical Pencil" is in mass production by approval of quality. Blackline Mechanical Pencil is the first product of the series. In 2019, it went on sale for 20 TL ($3.63). And Blackline became the best selling mechanical pencil in the history of Adel company. Today, all Blackline products has design registration and they are waiting for their turn for production.